False advertising.

New York Attorney General Letitia James is suing JBS, a Brazil-based meatpacking company, for misleading consumers with false claims about reducing its carbon footprint, Agriculture Dive reports.

Truth in advertising can be enforced. As the article points out, the state's action "sends a strong signal to other companies that empty promises do not pass for climate action.”

Amena H. Saiyid

Washington D.C. Correspondent